How to choose the right placement

Now that you’ve chosen the right monitor, the next step is deciding where to install it. Placement plays a big role in how often your screen gets noticed. The goal is to position your monitor where customers naturally look while they wait, order, or move through your business.

You don’t need to fill your space with screens. Even one well-placed monitor can receive hundreds of views each day if it’s positioned in the right area.

Below are some of the best locations to help maximize exposure for your screen.

Near Checkout Counters

One of the most effective places to install a monitor is near the checkout or cashier area. Customers usually spend a few moments waiting while they pay or receive their order. During this time, they naturally look around the room. A screen mounted above or behind the counter can easily catch their attention.

This placement works well for businesses like:

• Delis
• Coffee shops
• Convenience stores
• Restaurants
• Small retail stores

Even a few seconds of visibility during checkout can make advertisements highly noticeable.

Waiting Areas

If your business has a waiting area, this can be another excellent location for a monitor. When people are waiting, they often look around the room or focus on nearby displays. A screen placed across from seating areas or mounted where customers can easily see it helps keep the display in view while they wait.

Businesses that benefit from waiting area screens include:

• Barber shops
• Nail salons
• Auto repair shops
• Clinics
• Laundromats

Since wait times can be longer in these locations, customers may see the screen multiple times.

Near the Entrance

Installing a monitor near the entrance of your business can also be very effective. Customers often pause for a moment as they enter while they look around or decide where to go. A screen positioned near the front of your business can catch their attention right away.

This works well for locations with steady foot traffic such as:

• Takeout restaurants
• Grocery stores
• Busy delis
• Corner markets

Even a quick glance can help ads get noticed.

Order Pickup or Line Areas

Anywhere customers form a line is a strong opportunity for screen placement. When people stand in line or wait for their order to be called, they often look forward or around the space. A monitor placed where it faces the line can receive steady attention.

Good examples include:

• Above order pickup areas
• Near service counters
• Facing customer lines
• On walls visible from waiting spots

These moments naturally create opportunities for people to see the screen.

Avoid Hidden Areas

To maximize exposure, avoid placing monitors where customers rarely look. Screens placed in corners or blocked by furniture won’t receive much attention.

Try to avoid areas such as:

• Storage rooms
• Offices
• Behind shelves
• Spaces blocked by displays

The more visible the screen is, the more exposure the ads will receive.

Mounting Height

Mounting height is also important. Most screens should be placed slightly above eye level so they are easy to see from across the room. If mounted too low, they may be blocked by people or furniture.

In most businesses, placing the screen around 6–7 feet high works well.

Using Multiple Screens

Some businesses choose to install more than one monitor to increase visibility. For example:

• One screen near the entrance
• One near the checkout counter
• One facing a waiting area

Multiple screens can help increase the number of impressions ads receive throughout the day.

Final Tip

The best placement is anywhere customers naturally spend time looking around your space. Counters, waiting areas, entrances, and line areas tend to receive the most attention. With the right placement, your screen becomes a natural part of the environment while helping local advertisers reach people inside your business.

Related guides

• How to choose the right monitor
• How to create the perfect profile