Billiie Digital Advertising Guidelines

Billiie Inc. ("Billiie," "we," "our," or "us") provides software and digital tools that allow businesses to operate and manage their own digital advertising screens, digital signage, and advertising opportunities.

Billiie is a technology platform — not the owner or operator of participating businesses or their televisions and screens.

Unless specifically stated otherwise, each participating business independently controls its own advertising screen, including its pricing, advertising availability, accepted advertisers, content decisions, and whether an advertisement is approved, declined, removed, or discontinued.

Billiie provides the technology that helps businesses and advertisers connect, manage advertising, display content, and process applicable transactions.

These guidelines establish baseline standards for using Billiie's digital advertising tools.

1. How Billiie's Advertising Platform Works

Businesses using Billiie may choose to make advertising space on their screens available to advertisers.

Unless Billiie expressly agrees to manage a particular service:

• The business owns or controls its own TV or display.
• Billiie does not own the TV or display.
• The business determines whether it wants to offer advertising space.
• The business determines its own advertising prices.
• The business determines its own advertising availability.
• The business may approve or decline advertisements for its location.
• The business may request that an advertisement be removed from its screen.

Billiie does not routinely approve or decline advertisements on behalf of businesses. Billiie provides the software and tools used to facilitate digital advertising. Billiie may provide optional assistance, moderation, campaign management, or advertising review when specifically requested or when necessary to enforce Billiie's platform policies.

2. Business Control of Advertising Screens

Participating businesses remain in control of advertising displayed at their locations. A business may decide:

• Whether its screen accepts advertising
• How much it charges for advertising
• What advertising availability it offers
• Which advertisers it accepts
• Which advertisements it declines
• Whether certain business categories are prohibited
• Whether competing businesses may advertise
• When advertising is displayed
• Whether an advertisement should be removed

Billiie does not guarantee that a business will accept any particular advertisement. An advertiser's ability to purchase or request advertising through Billiie does not create a right to have an advertisement displayed by a particular business.

3. Non-Discrimination & Fair Access

Participating businesses have the right to manage their own advertising screens and may approve or decline advertisements based on legitimate business considerations, such as the content of an advertisement, business category, competing products or services, or whether an advertisement is appropriate for their location.

However, Billiie does not support discrimination.

Businesses should not reject advertisers or restrict access to advertising opportunities based on protected characteristics under applicable law, including race, color, religion, faith, national origin, sex, disability, or other legally protected characteristics.

If you believe a participating business has discriminated against you or your business because of your race, skin color, religion, faith, national origin, or another protected characteristic, please contact Billiie at: contact@billiie.co

Please include the business location, advertisement or campaign involved, and a brief description of what occurred so we can review the matter.

Billiie may investigate reported discrimination and may take appropriate action regarding use of the Billiie platform when warranted.

A business declining an advertisement does not, by itself, establish discrimination. Businesses retain discretion over their advertising screens when decisions are based on legitimate, lawful, and non-discriminatory reasons.

4. Advertising Pricing

Advertising prices displayed through Billiie are generally established by the participating business offering the advertising space.

Billiie does not set the advertising price for independently managed locations unless Billiie has specifically agreed to manage pricing for that location or service.

Businesses are responsible for establishing and maintaining their pricing and advertising availability.

Billiie may charge platform, subscription, processing, transaction, or other disclosed fees for use of its services.

5. Advertisement Approval

Unless otherwise stated for a particular service, Billiie does not manually review or approve every advertisement before it is displayed.

Participating businesses are responsible for determining whether advertisements are appropriate for their locations. Businesses may approve, decline, or request removal of advertisements according to their own standards, subject to Billiie's platform-wide policies and applicable law.

Billiie may review, restrict, disable, or remove content when:

• A participating business requests assistance
• Content is reported to Billiie
• Billiie becomes aware of a potential policy violation
• Content may violate applicable law
• Content may violate Billiie's Acceptable Use Policy or these guidelines
• Action is reasonably necessary to protect Billiie, its users, participating businesses, customers, or the integrity of the platform

Billiie's ability to take these actions does not mean that Billiie reviews, endorses, verifies, or approves every advertisement.

6. Advertiser Responsibilities

Advertisers are responsible for the advertisements and content they submit through Billiie. Advertisements should be:

• Clear and truthful
• Appropriate for the intended audience and location
• Legally compliant
• Easy to read on a digital screen
• Relevant to the advertised business, product, or service
• Free from intentionally deceptive claims
• Made using images, logos, videos, music, and other materials the advertiser has permission to use

Advertisers are responsible for verifying all prices, offers, dates, claims, contact information, and other information contained in their advertisements.

7. Business Responsibilities

Businesses offering advertising space through Billiie are responsible for managing their locations and advertising preferences. Businesses are responsible for:

• Having the right to use and operate the television, screen, or display
• Setting their advertising prices
• Managing advertising availability
• Reviewing advertisements when they choose to do so
• Establishing lawful location-specific advertising restrictions
• Keeping their business and screen information accurate
• Maintaining their television, internet connection, streaming device, and other equipment
• Complying with laws applicable to advertising displayed at their location

Billiie does not take ownership of a participating business's television, streaming device, display, or other equipment merely because that equipment is connected to the Billiie platform.

8. Location-Specific Rules

Every business is different.

Participating businesses may establish additional advertising restrictions for their own locations, provided those restrictions comply with applicable law and Billiie's platform policies. For example, a business may choose not to accept:

• Advertisements from direct competitors
• Certain products or services
• Content it considers inappropriate for its customers
• Advertisements inconsistent with its business environment

These decisions are made by the participating business and do not necessarily represent Billiie's own views or policies. Location-specific advertising decisions must not be used as a pretext for unlawful discrimination.

9. Platform-Wide Prohibited Content

Although businesses control their own advertising decisions, Billiie maintains baseline rules for use of its platform. Billiie may prohibit use of its platform for content involving:

• Illegal products, services, or activities
• Fraud, scams, phishing, or deceptive schemes
• Counterfeit or stolen goods
• Pornographic or sexually explicit material
• Exploitation or sexualization of minors
• Credible threats or unlawful harassment
• Hate speech or extremist content
• Malicious software or harmful links
• Content that unlawfully infringes intellectual property rights
• Advertisements that intentionally impersonate another business
• Other content prohibited by Billiie's Acceptable Use Policy

These are platform-use restrictions and do not mean Billiie pre-screens every advertisement.

10. No Endorsement of Advertisements

Advertisements appearing on screens using Billiie technology are submitted by third-party advertisers and displayed through participating businesses.

Unless expressly stated otherwise, Billiie does not endorse, sponsor, recommend, guarantee, or verify an advertiser, advertisement, product, service, claim, promotion, or offer merely because it appears through the Billiie platform.

Participating businesses similarly should not be assumed to endorse every claim made by an advertiser simply because an advertisement appears on their screen.

11. Transactions Between Advertisers & Businesses

Billiie may provide technology that facilitates advertising purchases and payment processing between advertisers and participating businesses. Billiie's role is generally limited to providing the platform and related services.

Advertisers remain responsible for their advertisements, products, services, claims, and offers. Participating businesses remain responsible for their screens, locations, advertising availability, pricing, and location-specific advertising decisions.

Any applicable Billiie fees will be disclosed through the platform or applicable agreement.

12. Advertising Performance

Neither Billiie nor a participating business guarantees that an advertisement will result in:

• Sales
• Website visits
• Phone calls
• Leads
• Store visits
• Impressions from a specific number of people
• Customer engagement
• Any particular financial result

Advertising performance can vary based on location, creative content, audience, pricing, campaign duration, screen placement, business traffic, and other factors.

13. Equipment & Screen Ownership

Billiie provides software and technology services.

Unless expressly stated in a separate written agreement, Billiie does not own, lease, possess, or control the televisions, monitors, streaming devices, mounts, internet connections, or other equipment operated by participating businesses.

Connecting a television or device to Billiie does not transfer ownership or control of that equipment to Billiie.

The business or applicable equipment owner remains responsible for the equipment, its maintenance, internet connectivity, placement, operation, and availability.

14. Content Removal & Platform Enforcement

Billiie reserves the right to enforce its Acceptable Use Policy, Terms of Service, these guidelines, and other platform policies.

If Billiie becomes aware of content that violates applicable law or Billiie's platform policies, Billiie may take appropriate action, including restricting content or account access.

Billiie may also assist a participating business with reviewing, removing, or managing advertising when requested.

This enforcement authority exists to protect the Billiie platform and its users and does not mean Billiie assumes responsibility for routinely reviewing or approving advertisements.

15. Legal Compliance

Advertisers and participating businesses are responsible for complying with applicable federal, state, and local laws and regulations.

Advertisers are responsible for ensuring their advertising claims, offers, products, services, and creative materials are lawful.

Businesses are responsible for laws and requirements applicable to advertising displayed at their location.

16. Contact & Support

Questions regarding Billiie's digital advertising tools, these guidelines, or concerns about discriminatory treatment can be sent to:

Billiie Inc.
contact@billiie.co
Billiie.co

When reporting a concern involving a participating business, please provide enough information for Billiie to identify the location and understand what occurred.

Final Word

Your screen. Your pricing. Your advertising decisions. Billiie provides the tools.

Billiie gives businesses the technology to create and manage digital advertising opportunities from their own locations while giving advertisers a way to discover available advertising space.

Participating businesses remain in control of their screens, pricing, availability, and advertising decisions. Billiie provides the technology that helps make it possible.