Ad design guide

When creating an ad for your campaign, the goal is to communicate your message quickly and clearly. Customers viewing these screens typically only glance for a few seconds, so your design should be simple and easy to read.

Focus on the most important information: your business name, a clear message, and a way for customers to contact you.

Keep Text Large and Easy to Read

Your business name should be large and bold so it stands out immediately. Avoid long sentences or too much text. A short, direct message works best.

Examples:

• Call Now for a Free Estimate
• Fresh Pizza Made Daily
• Need a Plumber? Call Today

The faster someone understands your message, the more effective your ad will be.

Include a Clear Call to Action

Tell customers what you want them to do. This is known as a call to action.

Examples include:

• Call Now
• Visit Today
• Order Online
• Book Your Appointment

A strong call to action encourages customers to take the next step.

Make Contact Information Easy to See

Your phone number or website should be large and clearly visible. If people have to search for it, they are less likely to act.

Keep it simple:

• One phone number
• One website
• One clear message

Avoid cluttering your design with too many details.

Keep Important Content Inside the Safe Area

Different screens can slightly crop the edges of images. To prevent important text from being cut off, keep your business name, message, and contact information inside the safe area shown in the example above.

Leaving space around the edges ensures your ad will display correctly across all screens.

Simple Designs Perform Best

The most effective ads are usually the simplest ones. Clean designs with clear text and a strong message are easier for people to notice and remember.

A well-designed ad should allow someone to understand your message within just a few seconds.

Related guides

• How to choose the right monitor
• How to choose the right placement
• How to create the perfect profile